Subtitle
In 2024, AeroLogix, a leading logistics and supply chain management company, approached Boltshift to redesign their outdated website. The goal was to create a modern, high-performance platform that would streamline their customer experience, improve brand perception, and enhance lead generation.
Role
Product Designer
Year
2025
Team
Product Manager . Researcher . Software Engineers
Industry
Logistics & Supply Chain
Timeframe
6 Months+
A significant portion of users continued using the features available without registration or left the platform without signing up and trading.
We set metrics below as our key goals and began creating strategies to conduct data-driven design:
• Member Growth
• Trading Conversion
My design hypothesis is helping users better understand the value of the watchlist, provide clear guidance, and make the overall layout cleaner and more seamless.
My goals:
Design features that encourage investment conversions
Improve CTA presentation
Test conversion impact through A/B experiments
Final Impact
After completing the experiment and launching the new design, we not only improved the product’s usability, but also achieved growth in key metrics.
Although part of it was experimental, I gained a great deal of valuable experience during this stage.
